Why Bulgaria Is a Hotspot for IT Startups and How to Get Started
- Jan 13
- 5 min read
Updated: Feb 12
Bulgaria, a country in southeastern Europe, has been gaining significant attention as a top destination for IT startups. In recent years, the country has seen rapid growth in its tech ecosystem, attracting both local and international investors. With a strong focus on innovation, a growing talent pool, competitive costs, and a favorable regulatory environment, Bulgaria is rapidly becoming a hotspot for IT entrepreneurs looking to establish and grow their businesses.
If you’re considering starting an IT startup, Bulgaria offers numerous advantages that can make it an attractive option for your venture. In this article, we will explore the reasons why Bulgaria is an ideal location for IT startups and outline the key steps to get started.

Thriving Tech Ecosystem
Bulgaria has developed a thriving tech ecosystem in recent years, with Sofia, the capital, at the center of the action. The city has become a hub for both local and international tech companies, providing a conducive environment for startups to thrive. This ecosystem includes co-working spaces, tech incubators, and accelerators that support innovation, mentorship, and networking.
Some notable organizations and initiatives that foster this ecosystem include:
Sofia Tech Park: A business innovation and technology park that brings together research, startups, and established companies.
Tech hubs and co-working spaces: Locations such as the Betahaus Sofia and The Office provide excellent environments for collaboration, networking, and access to the startup community.
Meetups and conferences: Events like the Sofia Startup Week and Webit.Festival bring entrepreneurs, investors, and tech enthusiasts together to share knowledge and create new opportunities.
Competitive Costs
One of the most attractive aspects of Bulgaria for IT startups is its competitive cost structure. Compared to Western European countries, Bulgaria offers significantly lower costs for office space, salaries, and services, which helps startups reduce their overhead and reinvest the savings into innovation and growth.
Key cost benefits include:
Lower office rent: Commercial real estate in Bulgaria is much more affordable compared to cities like London, Berlin, or Paris, giving startups access to modern, well-equipped office spaces at a fraction of the price.
Affordable labor: Bulgaria has a growing pool of highly skilled IT professionals, and salaries are generally lower than in more developed European countries. This allows startups to hire top talent without breaking the bank.
Low operating costs: Utility costs, such as electricity, internet, and telecommunications, are also lower in Bulgaria, contributing to the overall affordability of running a business.
Access to Talent
Bulgaria boasts a highly educated and skilled workforce, with many young people choosing to pursue careers in the tech industry. The country has a strong tradition of science and engineering education, and universities such as the Sofia University and the Technical University of Sofia are producing a steady stream of talented graduates in IT and computer science.
Moreover, many Bulgarian developers are fluent in English, which is an essential language for the global tech industry. The country’s strong education system, coupled with a growing number of coding boot camps and tech courses, ensures that Bulgaria’s workforce continues to evolve in line with the latest technological trends.
Favorable Tax Environment
Bulgaria offers one of the most favorable tax systems in the European Union for businesses and startups. The country has a flat corporate income tax rate of 10%, one of the lowest in Europe. This makes Bulgaria an attractive destination for IT startups looking to minimize their tax liabilities and increase profitability.
Additionally:
Personal income tax is also set at a flat rate of 10%, which is favorable for employees and entrepreneurs alike.
No capital gains tax for startups in the initial phases of their growth, making it easier for business owners to reinvest profits into the business.
VAT exemptions: For certain small businesses and startups, Bulgaria offers VAT exemptions for income below a specific threshold, which can be a significant advantage.
This low tax burden allows IT startups in Bulgaria to remain competitive and retain more of their earnings for growth and development.
EU Membership and Access to European Market
As a member of the European Union, Bulgaria offers startups access to the EU’s single market, providing opportunities for cross-border trade, expansion, and collaboration. This gives businesses in Bulgaria the ability to sell and operate freely in all EU member states without facing the same regulatory hurdles that non-EU countries might experience.
Additionally, Bulgaria’s membership in the EU allows companies to apply for EU funding and grants, particularly in the fields of technology, innovation, and research and development (R&D).
Government Support for Innovation
The Bulgarian government has been actively supporting the development of the IT sector and entrepreneurship through various initiatives and programs. The National Innovation Fund, for example, offers grants and funding for innovation, research, and development in tech-based businesses.
Moreover, the government has been focusing on digital transformation, which creates further opportunities for IT startups to collaborate with public and private sector entities. This environment provides startups with the opportunity to take advantage of various incentives and support schemes to accelerate their growth.
Growing Venture Capital and Startup Funding Opportunities
Bulgaria’s startup ecosystem is also supported by a growing venture capital (VC) landscape, making it easier for IT startups to secure funding. Several local and international venture capital firms have been investing in Bulgarian startups, particularly those in the IT, fintech, and software development sectors.
Some well-known venture capital firms and angel investors active in Bulgaria include:
Eleven Ventures
LAUNCHub Ventures
Seedcamp
Startups can also benefit from the growing interest in tech-focused crowdfunding platforms and EU funding programs that support innovation and entrepreneurship.
Excellent Infrastructure and Connectivity
Bulgaria offers excellent infrastructure and connectivity for businesses looking to expand their operations. The country is well-connected to the rest of Europe and the world through its modern transportation network, including airports, highways, and railways. Sofia Airport is one of the busiest in Eastern Europe, providing direct flights to many major cities around the world.
Additionally, Bulgaria has a robust and growing digital infrastructure, with high-speed internet and modern telecommunications networks that support the needs of tech businesses. This makes it easy for IT startups to operate efficiently and communicate with clients, partners, and employees worldwide.
How B2B Hub Can Help
Starting an IT startup in Bulgaria requires careful planning, navigating legal requirements, and understanding the local business landscape. B2B Hub specializes in company formation in Bulgaria and offers comprehensive services to help you establish and grow your business in the country.
Our services include:
Assistance with business registration and obtaining necessary permits and licenses.
Guidance on tax registration and VAT compliance.
Advice on hiring and labor regulations, including recruitment support.
Assistance in opening business bank accounts.
Networking with local investors and funding sources to support your startup.
With B2B Hub, you can focus on developing your technology and innovation while we handle the legal, regulatory, and administrative tasks. We make it easier to establish your IT startup in Bulgaria and set you up for success.
B2B Hub offers comprehensive company formation and corporate services in any jurisdiction of your choice.
For inquiries, please contact us at +44 770 018 3107, visit our website at b2bhub.ltd, or send us an email at reg@b2bhub.ltd.
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